Polls of the 2020 presidential election were at their collective worst in 40 years. No misfire that year was more striking than CNN’s. Its final poll before the election estimated that Joe Biden held a landslide-size lead of 12 percentage points over then-President Donald Trump
By W. Joseph Campbell, author of Lost in a Gallup: Polling Failure in U.S. Presidential Elections, Updated EditionThis article was originally published on The Conversation.Preelection polls have been inescapable early in the 2024 election year, setting storylines, as they invariably do, for
By W. Joseph Campbell, author of Lost in a Gallup: Polling Failure in U.S. Presidential ElectionsThis post was originally published on The Conversation on July 20, 2021More than eight months after the acute polling embarrassment in the 2020 U.S. elections – that produced the sharpest dis