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University of California Press

About the Book

A cultural clearinghouse of the American 1960s and '70s told through the story of the period's most important forgotten comedy group.
 
This expansive book reclaims the Firesign Theatre (hazily remembered as a comedy act for stoners) as critically engaged artists working in the heart of the culture industry at a time of massive social and technological change. At the intersection of popular music, sound and media studies, cultural history, and avant-garde literature, Jeremy Braddock explores how this inventive group made the lowbrow comedy album a medium for registering the contradictions and collapse of the counterculture, and traces their legacies in hip-hop turntablism, computer hacking, and participatory fan culture.
 
He deploys a vast range of material sources, drawing on numerous interviews and writing in tune with the group's obsessive and ludic reflections—on multitrack recording, radio, television, cinema, early artificial intelligence, and more—to focus on Firesign's work in Los Angeles from 1967 to 1975. This ebullient act of media archaeology reveals Firesign Theatre as authors of a comic utopian pessimism that will inspire twenty-first-century recording arts and urge us to engage the massive technological changes of our own era.

About the Author

Jeremy Braddock teaches literature, media, and sound studies at Cornell University and is author of Collecting as Modernist Practice, which was awarded the Modernist Studies Association Book Prize.

From Our Blog

Firesign Theatre made lowbrow, high-concept media critique

Somewhere between the virtuosic parodies of Frank Zappa and the screwball wit of Monty Python, the Firesign Theatre reinvented the comedy album in the 1960s and ’70s. Jeremy Braddock explores their legacy.
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Table of Contents

Contents

Preface 

Liner Notes 

1. ALBUM / Talking Book 
WAITING FOR THE ELECTRICIAN OR SOMEONE LIKE HIM (1968)
How Did the LP Become a Book? (Archaeology of Contemptible Media)
Who Were the Readers of Records?
Happenings, December 1966
Listening to the Electrician
There’s a Fog upon LA
The Dialogic Imagination (Slight Return)

2. RADIO / Duplicity Is the Double of Duality 
HOW CAN YOU BE IN TWO PLACES AT ONCE WHEN YOU'RE NOT ANYWHERE AT ALL (1969)
Put-Ons and Propaganda (How to Be in Two Places at Once)
Label Troubles
Contradictory Space
Archaeology
Drill and Distraction in the Yellow Submarine
(Slight Return)
Goons and Beatles
Five Years on the FM Band
Our Rendezvous with Destiny Is to Unconditionally
Surrender

3. CINEMA / Remediating the Studio System in May 1970 
DON'T CRUSH THAT DWARF, HAND ME THE PLIERS (1970)
Overdub/Edit (How to Be in One Place Twice)
TV or Not TV
A Head of His Time
Studio Systems c. 1970
Stereo and Dolby
Stoner Narratology
East Coast / West Coast, Radical Juxtaposition

4. ARTIFICIAL INTELLIGENCE / Up Against the Wall of Science 
I THINK WE'RE ALL BOZOS ON THIS BUS (1971)
Publicizing Mobile Privatization
Into the Seventies, for Real (Slight Return)
Man Conforms
You Have Violated Robot’s Rules of Order and Will
Be Asked to Leave the Future Immediately
Art and Technology
Unhappy MACNAM

5. TELEVISION / What Is Television? 
THE MARTIAN SPACE PARTY (1972), THE FIRESIGN THEATRE VS. DREAM
MONSTERS FROM EL OUTER SPACE (1972), NOT INSANE (1972), TV OR
NOT TV (1973), ROLLER MAIDENS FROM OUTER SPACE (1974), IN THE NEXT 
WORLD, YOU'RE ON YOU'RE OWN (1975)
A Transient and Unstable Medium
Satellite
Cable
Reruns, Dreams
Ambient Television, Nightmares

coda / Run-Out Groove 
Not TV and Not Rock Either
Campoon ’76
The Church of the SubGenius and Negativland
Crate Digging as Archaeology—Firesign in Hip Hop
Forward into the Past

Acknowledgments 
Appendix A: Firesign Theatre Discography 
Appendix B: Firesign Theatre Samples in Hip Hop and
Electronic Music, 1989–2023 
Notes 
Bibliography 
Index 

Reviews

"A more compelling book of this kind could hardly be imaginable."
Los Angeles Review of Books
"Jeremy Braddock has done absolutely astonishing work in putting together this history of the group, how it leveraged the technology of the moment in real time (as it was released), and all the obscure references and connections in it from history, current affairs, and pop culture. An enormous achievement."
David Wineberg's "The Straight Dope"
"A sophisticated, wide-ranging, and original analysis of this understudied but influential media collective. Jeremy Braddock pulls off an impressive intellectual achievement by recalibrating multiple discourses in media theory and media history via his object of study. The result is a striking and innovative book with resonance across several academic fields. Trust me—I was right about the comet!"—Jacob Smith, author of Lightning Birds: An Aeroecology of the Airwaves

"This deeply researched and ambitious book will do much to keep alive the legacy of a group whose work, I am now convinced, needs to be well remembered. We are still very much in the process of giving popular culture of the late 1960s and 1970s the second draft of history that it deserves, and Firesign stands as a worthy model for others trying to work with challenging multimedia sources and networks."—Eric Weisbard, author of Songbooks: The Literature of American Popular Music

"Braddock's engaging, multilayered study befits the multitracked sonic pleasures of Firesign Theatre's album-oriented sound art. Working his own brilliant mix of media and sound studies, rock-music history, archival research, and technical knowledge, Braddock takes the reader on an archaeological trip through nine albums densely packed with satirical allusions to past, present, and future entanglements of media and politics. This book will inspire you to listen to the albums (again), and the albums will send you back into this book (again and again!) to discover the many facets of these countercultural gems. It's a must-read for scholars and fans alike: so lock your wigs, let the air out of your shoes, and say yes to knowing it all."—Judith A. Peraino, author of Listening to the Sirens: Musical Technologies of Queer Identity from Homer to Hedwig

"The Firesign Theatre sought to redesign reality, and they did. In this detailed and scholarly history, Braddock tells you how."—Jon Savage, author of England's Dreaming: The Sex Pistols and Punk Rock

"In the Reagan years, the stepfather years, I swam out to the nine Firesign Theatre LPs as if they were island refuges. Now this book reveals the world under the waterline: the massive cultural seamounts on which those albums sit, the submarine canyons teeming with obsolete media forms. Whether you're returning to the far-flung Isles of Langerhans after a long absence or paying them your first visit, Firesign is written with your mind in mind."—Paul Saint-Amour, author of Tense Future: Modernism, Total War, Encyclopedic Form