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University of California Press

About the Book

This book examines the social worlds of young Latino street vendors as they navigate the complexities of local and federal laws prohibiting both their presence and their work on street corners. Known as fruteros, they sell fruit salads out of pushcarts throughout Los Angeles and are part of the urban landscape.

Drawing on six years of fieldwork, Rocío Rosales offers a compelling portrait of their day-to-day struggles. In the process, she examines how their paisano (hometown compatriot) social networks both help and exploit them. Much of the work on newly arrived Latino immigrants focuses on the ways in which their social networks allow them to survive. Rosales argues that this understanding of ethnic community simplifies the complicated ways in which social networks and social capital work. Fruteros sheds light on those complexities and offers the concept of the “ethnic cage” to explain both the promise and pain of community.

About the Author

Rocío Rosales is Assistant Professor of Sociology at the University of California, Irvine. 

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Table of Contents

List of Illustrations

1. Introduction 
2. Becoming a Frutero
3. Managing Risk on the Street
4. Personal and Professional Entanglements
5. Ethnic Ties in Crisis
6. Dos Mundos Transformed
7. Conclusion

Afterword 
Acknowledgments
Appendix: A Personal Note on Research
Notes
References
Index

Reviews

"Intimately and beautifully captures the lives of street vendors in Los Angeles."
Ethnic and Racial Studies
 "Fruteros: Street Vending, Illegality, and Ethnic Community in Los Angeles makes a great contribution to the literature of ethnic economies, social networks, labor movements, immigrant communities, transnational studies, and other fields of study."
 
American Journal of Sociology
“This stellar work artfully details the complex lives of immigrants who make a living selling fruit on the streets of Los Angeles. Drawing from six years of ethnographic research, Rocío Rosales offers an innovative theoretical tool—the ethnic cage—to explain how constant crackdowns on immigrant street vendors enhance their vulnerability as well as their willingness to exploit their compatriots.”—Tanya Golash-Boza, author of Deported: Immigrant Policing, Disposable Labor and Global Capitalism

“This important ethnography is a critical contribution to our understanding of migrant networks and labor precarity.”—Shannon Gleeson, Associate Professor of Labor Relations, Law and History, Cornell University

“Rosales shows us the microcosm of everyday life within which co-ethnics interact with, coexist with, compete with, and disappoint one another. Fruteros is theoretically rich and thoroughly engaging—ethnography at its best.”—Cecilia Menjívar, Dorothy L. Meier Chair in Social Equities and Professor of Sociology, University of California, Los Angeles

 
 

Awards

  • Latina/o Section Distinguished Book Award 2021 2021, American Sociological Association Latina/o Sociology Section

Media

Author Rocio Rosales with a look inside Fruteros