Making an American Festival

This provocative history of the largest annual Chinese celebration in the United States—the Chinese New Year parade and beauty pageant in San Francisco—opens a new window onto the evolution of one Chinese American community over the second half of the twentieth century. In a vividly detailed account that incorporates many different voices and perspectives, Chiou-ling Yeh explores the origins of these public events and charts how, from their beginning in 1953, they developed as a result of Chinese business community ties with American culture, business, and politics. What emerges is a fascinating picture of how an ethnic community shaped and was shaped by transnational and national politics, economics, ethnic movements, feminism, and queer activism.


This provocative history of the largest annual Chinese celebration in the United States—the Chinese New Year parade and beauty pageant in San Francisco—opens a new window onto the evolution of one Chinese American community over the second half of the twe

Chiou-ling Yeh is Assistant Professor in the Department of History at San Diego State University.

list of illustrations
acknowledgments
Introduction / Making Multicultural America: Cold War Politics, Ethnic Celebrations, and Chinese America

1. Transnational Celebrations in Changing Political Climates
2. “In the Traditions of China and in the Freedom of America”: The Making of the Chinese New Year Festival
3. Constructing a “Model Minority” Identity: The Miss Chinatown U.S.A. Beauty Pageant
4. Yellow Power: Race, Class, Gender, and Activism
5. Heated Debate on the Ethnic Beauty Pageant
6. Hybridity in Culture, Memory, and Politics
7. Selling Chineseness and Marketing Chinese New Year: Corporate Sponsorship, Television Broadcasts, and Counter Memory
8. “We Are One Family”: Queerness, Transnationalism, and Identity Politics

Epilogue / Post–Cold War Celebrations
notes
bibliography
index