Merchants of Virtue

“A pathbreaking book that explodes essentialist views of the construction of Hindu and Muslim identities in pre-colonial India. Divya Cherian provocatively argues that the category of 'Hindu' was the primary locus for a system of radical othering that excluded Untouchables (and Muslims as Untouchables) through mechanisms of state, law, and everyday life.”—Christian Lee Novetzke, Professor of South Asian and Religious Studies, University of Washington

"Cherian offers a refreshingly different perspective on the history of caste and untouchability in India, enlarging the field of scholarship from its focus on the colonial era by telling us how pre-colonial configurations of power in the locality shaped the everyday experience of caste."—Gopal Guru, Political Theorist and Co-author of The Cracked Mirror and Experience, Caste, and the Everyday Social

"This provocative and empirically rich study offers a plenitude of fascinating insights into aspects of western Indian history ca. 1800, ranging from kingship and caste hierarchy to punishments for crimes like abortion and alcohol consumption. Particularly significant and innovative is its focus on the critical role played by merchants in articulating social identities that became widespread in modern times. Mandating practices such as vegetarianism, non-violence toward animals, and the regulation of female chastity, increasingly influential Marwari merchants enhanced their status as Hindus by differentiating themselves from Untouchables more so than from Muslims."—Cynthia Talbot, author of The Last Hindu Emperor

"Caste is the world’s oldest and most resilient form of organized inequality, and the Outcaste represents its extreme expression. Through astute analysis of a unique state archive, Cherian acutely traces the linkages among caste, faith, law, merchant capitalism, and politics in eighteenth-century Marwar (today’s Rajasthan). She shows how these lead to a reinforcement of Outcaste oppression, to mandating their quotidian humiliations, even to creating, against their 'specter,' a new form of 'Hindu' identity. She has produced a punctiliously researched, powerfully argued, and beautifully constructed account of one chapter in a most painful—and ongoing—history of social oppression."—Sheldon Pollock, Raghunathan Professor Emeritus of South Asian Studies, Columbia University