Skip to main content
University of California Press

About the Book

How do children today learn to understand stories? Why do they respond so enthusiastically to home video games and to a myth like Teenage Mutant Ninja Turtles? And how are such fads related to multinational media mergers and the "new world order"? In assessing these questions, Marsha Kinder provides a brilliant new perspective on modern media.


How do children today learn to understand stories? Why do they respond so enthusiastically to home video games and to a myth like Teenage Mutant Ninja Turtles? And how are such fads related to multinational media mergers and the "new world order"? In asse

About the Author

Marsha Kinder is Professor of Critical Studies in the University of Southern California School of Cinema-Television. She is the author of Blood Cinema (California 1993).

Table of Contents

Preface 

I. Foreplay and Other Preliminaries 
2. Saturday Morning Television: 
   Endless Consumption and Transmedia
   Intertextuality in Muppets, Raisins, and the
   Lasagna Zone 39
3. The Nintendo Entertainment System:
   Game Boys, Super Brothers, and Wizards 
4. Teenage Mutant Ninja Turtles:
   The Supersystem and the Video Game
   Movie Genre 
5. Postplay in Global Networks: An Afterword 

Appendixes 
Notes 
List of Works Cited 
Index 

Reviews

"A very productive, thought-provoking analysis of new transformations in today's narrative media and their interpretations of the child-spectator."—Dana Polan, Editor,Cinema Journal