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This book follows the production, transnational circulation, and reception of the highest grossing film in the history of Soviet exhibition, the 1971 Mexican romance Yesenia. The film adaptation of a telenovela based on a wildly popular graphic novel set during the Second Franco-Mexican War became a surprise hit in the USSR, selling more than ninety million tickets in the first year of its Soviet release alone. Drawing on years of archival research, renowned film scholar Masha Salazkina takes Yesenia’s unprecedented popularity as an entry point into a wide-ranging exploration of the cultures of Mexico and the Soviet Union in the 1970s and of the ways in which popular culture circulated globally. Paying particular attention to the shifting landscape of sexual politics, Romancing "Yesenia" argues for the enduring importance and ideological ambiguities of melodramatic forms in global popular media.

About the Author

Masha Salazkina is Professor of Film Studies at Concordia University, Montreal. She is author of World Socialist Cinema: Alliances, Affinities, and Solidarities in the Global Cold War and In Excess: Sergei Eisenstein's Mexico. She is also coeditor of Global Perspectives on Amateur Film Histories and Cultures and Sound, Speech, Music in Soviet and Post-Soviet Cinema.

Reviews

"In 1975 the Mexican melodrama Yesenia took the Soviet Union by storm to become the highest grossing film in the history of film exhibition there—to the anger of Russian elites. We rush to read Masha Salazkina’s account to find out how we missed this important chapter in world film distribution history. The answer is that there is no such chapter because no other scholar in the field could pull off this international tour de force—an exhaustive cross-cultural analysis of a single melodrama, a continent-crossing that connects the telenovela tradition with Mexican Golden Age cinema as well as Soviet era melodrama. Salazkina tells us that we should have known that the contemporary 'global-popular' is not new, setting the bar high for another generation of multilingual world culture critics."—Jane M. Gaines, author of Pink-Slipped: What Happened to Women in the Silent Film Industry?

"What does film history look like when we bypass the Global North? This is the historiographic provocation at the heart of Romancing 'Yesenia,' a book that will serve as a model for transnational film histories to come. Salazkina moves with ease between Latin American studies and Russian and post-Soviet studies to reconstruct the unlikely global media circuit between Latin America and the Soviet Union. Offering an account of how the transculturation of the Latin American melodrama through the lens of Soviet vernacular culture produced a transnational affective space, Salazkina also challenges both the national allegorical readings of non-Western texts as well as the European literary and Hollywood film canon of melodrama studies."—Nilo Couret, author of Mock Classicism: Latin American Film Comedy, 1930–1960