Skip to main content
University of California Press

Strategic Communication for Organizations

by Sara LaBelle (Author), Jennifer H. Waldeck (Author)
Paperback eBook
Price: $70.00 / £59.00
Publication Date: Feb 2020
Edition: 1st Edition
Title Details:
Rights: World
Pages: 368
ISBN: 9780520298521
Trim Size: 7.5 x 9.25
Illustrations: 44 b/w photographs, 9 b/w illustrations, 8 tables
Request an Exam or Desk Copy(opens in new window)RightsLink(opens in new window)Read an Excerpt(opens in new window)
Recommend to your Library (PDF)(opens in new window)Rights and Permissions

About the Book

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.
 
Grounded in scholarship and organizational cases, this textbook:
  • focuses on message design
  • provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
  • explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

About the Author

Sara LaBelle is Assistant Professor in the School of Communication at Chapman University. In addition to teaching undergraduate and graduate courses in strategic and corporate communication, she has published research on health information campaigns and the teaching-learning process.

Jennifer H. Waldeck is Associate Professor in the School of Communication at Chapman University. She has published four books and conducts research in organizational and instructional communication. She has provided consulting services for numerous organizations.

Table of Contents

Acknowledgments
Introduction: What to Expect from This Book

PART ONE:
Foundations of Strategic
Communication

1. An Introduction to Strategic Communication
2. Organizational Types and Structures
3. Mission Statements, Organizational Identity
and Image, and Branding
4. Communication Ethics

PART TWO:
Creating, Implementing, and Evaluating
Strategic Messages

5. Organizational Goals and Objectives
6. Selecting and Understanding the Target
Audience
7. Developing and Designing Messages: Using
Persuasion Theory and Evidence-Based
Principles
8. Selecting Channels
9. Cultural Diversity and Stakeholder
Awareness
10. Implementing Campaigns
11. Evaluating Campaigns

Index

Reviews

"The strength of LaBelle and Waldeck’s textbook is the structure. Students are provided with strategic communication fundamentals before the book transitions into discussing the development of strategic messages. Furthermore, each chapter begins with a story to bring alive the concepts discussed within the chapter. The book could easily be the go-to book for strategic communication courses."––Katherine S. Thweatt, Graduate Director of Strategic Communication and Associate Professor, State University of New York at Oswego

"Highly readable and engaging, this material stimulates planning for short- and long-term communication, campaigns, branding, and ethical appeals for diverse audiences and purposes. With detailed cases and sample organizing frameworks, Strategic Communication for Organizations invites readers to imagine themselves in real-life situations and to engage in actual professional practice. This book is useful for anyone interested in internal and external corporate social responsibility, policy and public relations, strategic planning, market analyses and branding, and campaign implementations."––Patrice M. Buzzanell, Professor and Chair, Department of Communication, University of South Florida

"This highly accessible, practical text provides comprehensive coverage of the entire spectrum of strategic organizational communication processes. Drawing from their considerable academic and marketplace expertise, the authors bring theory to life through vivid examples and clear steps for application. Outstanding!"––Janie Harden Fritz, author of Professional Civility: Communicative Virtue at Work