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University of California Press

The New Typography

by Jan Tschichold (Author), Ruari McLean (Translator), Richard Hendel (Foreword by), Robin Kinross (Introduction by)
Paperback eBook
Price: $39.95 / £34.00
Publication Date: Nov 2023
Edition: 1st Edition
Title Details:
Rights: World
Pages: 288
ISBN: 9780520355019
Trim Size: 5.75 x 8.25
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About the Book

Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.


Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by

About the Author

Jan Tschichold (1902–1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer. Robin Kinross is a London typographer. Richard Hendel is Design and Production Manager at University of North Carolina Press.

Table of Contents

Translator's Foreword—Ruari McLean
Introduction to the English-Language Edition—Robin Kinross
Foreword to the 2006 Edition—Richard Hendel

The New Typography

Reviews

"Considered the modernist era's definitive treatise on typographic design, it [The New Typography] offers not only an overview of the principles of commercial and book design but also a historical—and far from ideologically neutral—discussion of "old" (1450-1914) and "new" (since 1914) typography. The book's exceptional fame is due to its own typographic achievement, as well as to its commitment to the politics of modern typography, defined as both the mirror and the condition of a modern social democracy in the machine age. . . . a book that can and should retain a strong appeal for a 21st-century readership."
— Leonardo
“A splendid examination of classical Modernist design. . . . The New Typography is an outstanding source of inspiration, which . . . deserves every inch of its legendary status.”
— Computer Arts Projects
"Probably the most important work on typography and graphic design in the twentieth century."—Carl Zahn, The Museum of Fine Arts, Boston