Skip to main content
University of California Press

The War of Words

by Anthony Burke (Editor), Kyle Jensen (Editor), Jack Selzer (Editor), Kenneth Burke (Author)
Hardcover Paperback eBook
Price: $95.00 / £80.00
Publication Date: Nov 2018
Edition: 1st Edition
Title Details:
Rights: World
Pages: 296
ISBN: 9780520298101
Trim Size: 6 x 9
Illustrations: 10 photos, scattered & baselin
Request an Exam or Desk Copy(opens in new window)RightsLink(opens in new window)Read an Excerpt(opens in new window)
Recommend to your Library (PDF)(opens in new window)Rights and Permissions

About the Book

When Kenneth Burke conceived his celebrated “Motivorum” project in the 1940s and 1950s, he envisioned it in three parts. Whereas the third part, A Symbolic of Motives, was never finished, A Grammar of Motives (1945) and A Rhetoric of Motives (1950) have become canonical theoretical documents.
 
A Rhetoric of Motives was originally intended to be a two-part book. Here, at last, is the second volume, the until-now unpublished War of Words, where Burke brilliantly exposes the rhetorical devices that sponsor war in the name of peace. Discouraging militarism during the Cold War even as it catalogues belligerent persuasive strategies and tactics that remain in use today, The War of Words reveals how popular news media outlets can, wittingly or not, foment international tensions and armaments during tumultuous political periods. This authoritative edition includes an introduction from the editors explaining the compositional history and cultural contexts of both The War of Words and A Rhetoric of Motives. The War of Words illuminates the study of modern rhetoric even as it deepens our understanding of post–World War II politics.

 

About the Author

Anthony Burke is Associate Professor Emeritus of Astronomy at the University of Victoria and the son of Kenneth Burke. Burke worked with his father to organize and catalog Kenneth Burke’s papers. He now contributes to maintaining the archives associated with Kenneth Burke’s cultural legacy.
 
Kyle Jensen is Associate Professor of English at the University of North Texas. He is the author of Reimagining Process and the coeditor of Abducting Writing Studies.

Jack Selzer is Paterno Family Liberal Arts Professor at Pennsylvania State University. He has authored, coauthored, edited, and coedited many books and articles on Kenneth Burke, including Kenneth Burke in Greenwich Village and Kenneth Burke in the 1930s.
 

Table of Contents

Acknowledgments

Editors’ Introduction

THE WAR OF WORDS

Introduction

1. The Devices

Of the Devices in General
The Bland Strategy
Shrewd Simplicity
Undo by Overdoing
Yielding Aggressively
Detection
Spokesman
Reversal
Say the Opposite
Spiritualization (the Nostrum)
Making the Connection
Say Anything
Theory of the Devices

2. Scientific Rhetoric

I. ”Facts” Are Interpretations
II. Headline-Thinking
III. Selectivity
IV. Reduction (“Gist”)
V. Tithing by Tonality
VI. News as Drama
VII. Polls, Forums, Accountancy

3. [Notes toward] The Rhetoric of Bureaucracy
4. [Notes toward] The Rhetorical Situation

Appendix 1. Facsimile of the Outline of ”The Rhetorical Situation”
Appendix 2. Foreword (to end on)
Appendix 3. Facsimile of “Foreword (to end on)”

List of Textual Emendations and Explanatory Notes
Index

Reviews

"The three coeditors of this posthumous publication—Anthony Burke, Kyle Jensen, and
Jack Selzer—have done a commendable job assembling this material, which efforts they
narrate fully in their valuable introduction. . . . [The War on Words is a] revealing remnant of Burke’s dissertation on motives, a companion volume to his Rhetoric. It is neither a sequel nor a prequel nor a detour nor
a summary; it is something more essential."
— European Legacy
"The volume provides Burke’s fascinating, mid-career reflections upon his intellectual trajectory. . . .[the editors’] efforts have done scholars a tremendous service."
— American Literary History
“A timely new work by the most important rhetorician of the twentieth century.”—Steven Mailloux, President’s Professor of Rhetoric, Loyola Marymount University
 
“This book recovers a set of ‘lost’ texts from Kenneth Burke. It is important as history, but it is also full of valuable contributions to rhetorical theory and criticism.”—Edward Schiappa, John E. Burchard Professor of Humanities, Massachusetts Institute of Technology
 
“An absolutely indispensable addition to the Burkean corpus, with an admirable contextualization by the editors. The material they have prepared is exquisite.”—Barry Brummett, Charles Sapp Centennial Professor in Communication, University of Texas at Austin
 
“With the publication of Kenneth Burke’s War of Words, modern rhetoric will be forever changed. Burke’s main contributions to modern rhetoric will be seen not just as identification but also as myth and argumentative devices. Originally imagined as the second half of A Rhetoric of Motives, his War of Words was cut because he feared its focus on analyzing particular historical events might date the work and, thus, undermine his larger project of constructing a philosophy of modern rhetoric. But the editors who have brought his War of Words to us at this moment have done a tremendous service to Burke studies and to rhetoric studies more generally. Even though our myths today may differ from those of Burke’s era (especially in terms of gender), as a pedagogical model for analyzing the myths that we live, govern, and die by, War of Words could not be more timely.”—Krista Ratcliffe, Professor and Chair of English, Arizona State University